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Hop blends performance, content, and data science to fuel your growth.
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Digital Strategy
PPC
Paid Social
SEO
Content Marketing
Creative
Data Science
Value-Based Bidding: The Key to Elevating Your Conversions
PPC
July 12, 2024
Antoaneta Grigorova
Why Can't You Scale Facebook Ads? Discover the Real Reason
Social Media
September 2, 2024
Valeri Veselinski
How to Succeed with a New Facebook Ad Account
Social Media
September 2, 2024
Trayana Karamihaleva
Mastering Google Ads: Structuring Your Campaigns for Success
PPC
September 2, 2024
Antoaneta Grigorova
5 Milestones to Hit Before Investing in Paid Advertising
PPC
September 2, 2024
Delcho Stanimirov
Does Increasing Facebook Ads Budget Always Improve Results?
Social Media
September 2, 2024
Valeri Veselinski
Common Landing Page Mistakes and How to Fix Them
Digital Strategy
September 2, 2024
Vesselina Levkova
Does Utilizing Google's Display Network Provide a Good ROI?
PPC
September 2, 2024
Antoaneta Grigorova
How Critical is the Google Ads Quality Score for Campaign Success?
PPC
September 2, 2024
Delcho Stanimirov
Brand Search Campaigns: Are They Worth the Investment?
Digital Strategy
September 2, 2024
Antoaneta Grigorova
Common Facebook Ads Mistakes and How to Fix Them
Social Media
September 2, 2024
Trayana Karamihaleva
Common PMAX Campaign Mistakes and How to Fix Them
PPC
September 2, 2024
Antoaneta Grigorova
Next
Common Landing Page Mistakes and How to Fix Them
Digital Strategy
September 2, 2024
Vesselina Levkova
Brand Search Campaigns: Are They Worth the Investment?
Digital Strategy
September 2, 2024
Antoaneta Grigorova
Navigating Seasonality: Lead Strategies for Cybersecurity
Digital Strategy
September 2, 2024
Delcho Stanimirov
Effective Email Marketing in Education
Digital Strategy
September 2, 2024
Vesselina Levkova
Markov Chain Attribution for Performance Marketing: Tracing the Customer Journey from A to Z
Digital Strategy
July 12, 2024
Paris Childress
The Ultimate Guide to Cybersecurity Marketing: Strategies for 2024
Digital Strategy
July 18, 2024
Terez Tocheva
Website Competitor Analysis: Steps, Best Practices, and Tools
Digital Strategy
July 18, 2024
Terez Tocheva
Top 10 PPC Marketing Agencies in 2024
Digital Strategy
July 18, 2024
Terez Tocheva
Top 10 Fintech Marketing Agencies in 2024
Digital Strategy
July 12, 2024
Terez Tocheva
Top 10 Higher Education Marketing Agencies to Watch in 2024
Digital Strategy
July 12, 2024
Terez Tocheva
11 Top Cybersecurity Marketing Agencies to Watch in 2024
Digital Strategy
July 18, 2024
Terez Tocheva
Click Fraud Explained: How to Detect and Stop Invalid Clicks
Digital Strategy
July 18, 2024
Terez Tocheva
Next
How to Calculate Your PPC Budget in 4 Simple Steps
PPC
July 12, 2024
Viara Vasileva
6 Actionable PPC Tips to Improve Your Performance
PPC
July 18, 2024
Viara Vasileva
What We Can Learn from Wrike’s Paid Search Strategy
PPC
July 18, 2024
Antoaneta Grigorova
How to Use Landing Pages for Paid Search Keyword Expansion
PPC
July 18, 2024
Antoaneta Grigorova
Full Guide to Google Ads’ Performance Max Campaigns & Their Impact on Digital Marketing Industry
PPC
July 18, 2024
Viara Vasileva
Paid Search Keyword Expansion: A Framework for B2B SaaS
PPC
July 18, 2024
Paris Childress
RLSAs: How to Quickly Build Remarketing Lists for Search Ads
PPC
July 18, 2024
Paris Childress
9 Google Ad Trends You’ll Want To Know About in 2021
PPC
July 18, 2024
Antoaneta Grigorova
How to Use YouTube Ad Sequencing for SaaS
PPC
July 18, 2024
Paris Childress
Always-on vs. Flighted Campaigns for SaaS
PPC
July 18, 2024
Paris Childress
7 Ways to Get Your Google Search Campaigns in a Festive Mode
PPC
July 18, 2024
Antoaneta Grigorova
The Race to Zero: What to Do When Your Google Ads CPCs Get Too High
PPC
July 18, 2024
Antoaneta Grigorova
Previous
Next
Why Can't You Scale Facebook Ads? Discover the Real Reason
Social Media
September 2, 2024
Valeri Veselinski
How to Succeed with a New Facebook Ad Account
Social Media
September 2, 2024
Trayana Karamihaleva
Does Increasing Facebook Ads Budget Always Improve Results?
Social Media
September 2, 2024
Valeri Veselinski
Common Facebook Ads Mistakes and How to Fix Them
Social Media
September 2, 2024
Trayana Karamihaleva
Common LinkedIn Ads Mistakes and How to Fix Them
Social Media
September 2, 2024
Trayana Karamihaleva
Guide to Social Media Marketing for Education Companies
Social Media
September 2, 2024
Valeri Veselinski
How to Optimize Your Facebook Ad Campaign Structure
Social Media
July 18, 2024
Terez Tocheva
What Facebook Ads Cost in 2024
Social Media
July 18, 2024
Terez Tocheva
Social Media Chatbots: How Companies Are Using Them in 2021
Social Media
July 18, 2024
Valeri Veselinski
How to Advertise on Social Media: The Ultimate Guide to Social Media Advertising
Social Media
July 18, 2024
Valeri Veselinski
5 Effective LinkedIn B2B Marketing Strategies You Can Use Now
Social Media
July 18, 2024
Valeri Veselinski
How Blissfully Applies a Persona-Driven Framework to LinkedIn Ads
Social Media
July 18, 2024
Valeri Veselinski
Next
Compare Keyword Difficulty Score Across Moz, Ahrefs, Ubersuggest SEMrush, and SE Ranking
SEO
September 2, 2024
Martina Nakov
How Do AI Overviews in Google Search Impact SEO Strategies?
SEO
July 18, 2024
Terez Tocheva
SEO Essentials for Higher Education: Boosting Online Visibility and Engagement
SEO
July 18, 2024
Terez Tocheva
15 Leading Cybersecurity SEO Agencies to Boost Your Online Presence in 2024
SEO
July 18, 2024
Terez Tocheva
How to Optimize for Google Featured Snippets
SEO
July 18, 2024
Terez Tocheva
SEO Audit: 14 SEO Mistakes to Avoid and How to Fix Them
SEO
July 18, 2024
Martina Nakov
Keywords to Target in Cybersecurity: A Comprehensive Guide
SEO
July 18, 2024
Martina Nakov
SEO Best Practices for Cybersecurity Companies
SEO
July 18, 2024
Martina Nakov
How to Use Semantic SEO: Actionable Guide
SEO
July 18, 2024
Martina Nakov
How to Start With Website Migration: A Step-by-Step SEO Guide
SEO
July 18, 2024
Martina Nakov
How to Reduce Your Website Carbon Footprint With SEO
SEO
July 18, 2024
Martina Nakov
On-Page SEO Checklist: How to Optimize for Search Engines
SEO
July 18, 2024
Martina Nakov
Next
Podcast Marketing for Educational Institutions
Content Marketing
September 2, 2024
Vesselina Levkova
How to Repurpose and Promote Your Podcast Content: 14 Tactics to Try
Content Marketing
September 2, 2024
Vesselina Levkova
Mastering Thought Leadership in Cybersecurity: A Comprehensive Guide to Content Marketing
Content Marketing
September 2, 2024
Ana Milanova-Lindsey
Cybersecurity Content Mastery: Pillar-Cluster Strategy
Content Marketing
July 18, 2024
Ana Milanova-Lindsey
The Complete Podcasting Blueprint for Business: How to Start and Scale Your Podcast
Content Marketing
July 18, 2024
Ana Milanova-Lindsey
Mastering Content Creation in Cybersecurity: Tips and Techniques for Success
Content Marketing
July 18, 2024
Ana Milanova-Lindsey
Gated vs Ungated Content: Should We Say Goodbye?
Content Marketing
July 18, 2024
Paris Childress
Content Marketing for SaaS: Use Content to Drive Conversions
Content Marketing
July 18, 2024
Ana Milanova-Lindsey
7 Steps to an Effective Video Marketing Workflow
Content Marketing
July 18, 2024
Paris Childress
How to Work With Sales for a Killer Content Strategy
Content Marketing
July 18, 2024
Paris Childress
How to Grow Traffic When Your Content Resources Are Scarce
Content Marketing
July 18, 2024
Ana Milanova-Lindsey
How to Write an Effective Content Brief for Your Writers
Content Marketing
July 18, 2024
Ana Milanova-Lindsey
Next
Conversion Rate Optimization (CRO) With Delightful UX/UI
Creative
July 12, 2024
Vesselina Levkova
Top 8 Graphic Design Trends in 2022
Creative
July 18, 2024
Maggie Andreeva
How to Build Brand Awareness: ClickUp’s Video Marketing Strategy
Creative
July 18, 2024
Maggie Andreeva
How to Write a Killer Explainer Video Script in 5 Steps [+ Template]
Creative
July 18, 2024
Maggie Andreeva
7 Best Practices for Creating Video Testimonials [+ SaaS Examples]
Creative
July 18, 2024
Maggie Andreeva
Call to Action Examples: 20 Ways to Write Strong CTA Copy
Creative
July 18, 2024
Vesselina Levkova
No-Fail Landing Page Copywriting: 5 Recipes
Creative
September 2, 2024
Ana Milanova-Lindsey
What Is Storytelling in Design and How to Use It
Creative
July 18, 2024
Maggie Andreeva
Types of Landing Pages You Must Have On Your SaaS Website
Creative
July 18, 2024
Paris Childress
How to Use Video Animations To Market Your Business
Creative
July 18, 2024
Maggie Andreeva
Social Proof: How to Use a Cognitive Bias for Better Landing Pages
Creative
July 18, 2024
Paris Childress
Make SaaS Landing Pages That Convert: This Is How
Creative
July 18, 2024
Maggie Andreeva
Next
Top 3 machine learning algorithms every SaaS-marketer should know
Data Science
July 18, 2024
Terez Tocheva
How to Get Started with Data Science in Marketing
Data Science
July 12, 2024
Terez Tocheva
What Is Cookieless Tracking: Definition, Impact, and Solutions
Data Science
July 18, 2024
Delcho Stanimirov
Agency 2.0: How Data Science Is Transforming Digital Marketing Agencies
Data Science
July 18, 2024
Delcho Stanimirov
The Cookieless Future: What It Is and How to Cope With It
Data Science
July 18, 2024
Delcho Stanimirov
What Is a Data Strategy and How to Build One
Data Science
July 18, 2024
Delcho Stanimirov
First-Party Data: What It Is and How to Use It to Fuel Growth
Data Science
July 18, 2024
Delcho Stanimirov