SEO Health Monitoring and Reporting

Our SEO Health Monitoring and Reporting is an on going service that updates SEO issues that need addressing. It comes with a Looker Studio Report and a slide deck for each Health Monitoring. The report includes pre-existing issues, new issues, and rank tracking against top competitors.

strong SEO requires constant Hygiene in these areas

Technical SEO

You get full visibility of your website’s technical SEO health. We monitor your progress in implementing the pending action items from your Technical SEO Audit. The list covers indexation, crawlability, page speed, and more items.

Blog Analysis

See how your blog grows over time, which blog posts bring you the most traffic and which articles might need optimizing. We report on any emerging issues to set your blog for success. Fixes may include content consolidation, redirects, or expansion towards new topics.

Content SEO

Get a regular report on duplicate pages, titles, and meta descriptions. Check our On-Page SEO recommendations to fix any missing H1s, thin content, or missing alt tags. Make sure all your website’s content and blog are pruned.

User Experience

Have your website’s usability and UX checked. Issues that might arise include intrusive pop-ups, missing Open Graph markup, distracting ads, and more. See the mobile SEO report to enhance the experience for the clients that look you up from their phones.

Steps to an Efficient SEO Health Checkup

Website Crawl with SF and Issues Check

We use Screaming Frog (SF) to crawl your website to check what Googlebot sees. If Google can’t crawl your website, it can’t index it. This means your website is not easy to discover by new users.

The SF crawl helps us identify many crawling, indexation, or internal linking issues. We do additional manual checks to see the full picture.

The audit detects all errors in sitemaps. It also shows whether there are indexed pages that might be stealing the crawl budget from more important pages. We see if Javascript code prevents proper crawling. You’ll get a breakdown of all Javascript issues that affect your website.

Page Loading Issues

If Googlebot can crawl your site, it can then index it. However, there might be issues preventing your pages from proper indexation. We check for 301 and 404 URLs, providing you with a complete list of the status codes and the action to take.

For example, you might need to add missing canonicals or fix incorrect ones. Without canonicals, your website risks duplication of similar pages. Also, it can prevent some pages from getting indexed or lower their organic ranking performance. 

The report will also show if you need to add a missing hreflang tag for your multilingual website or fix chained redirects. Chained redirects cause a slower user experience and crawlability issues.

SEO Keyword Ranking Monitoring

We track your website’s performance against your top competitors. We’ll work together on a list of keywords we’ll monitor. Our Health Monitoring report shows the Month over Month deviations in the keyword rankings.

You can also see your website rankings and visibility on desktop and mobile. The report provides insights on Google Algorithm changes and how they affect your organic positions. We track all fluctuations and report on your visibility score.

Page Speed Check

The audit checks your website’s speed based on 15 criteria. Google rewards fast websites and site speed is crucial for a positive user experience.

We take a look at the core Web Vitals. We check for any unnecessary JavaScript or CSS codes and anything else that might be preventing the pages to load and render quickly. If there are slow downs, we’ll advise how to fix the issues.

The report will also show if you need to add a missing hreflang tag for your multilingual website or fix chained redirects. Chained redirects cause a slower user experience and crawlability issues.

Why use our Health Monitoring SEO service?

Some tactics you’ll see us using 

Robots.txt check
Sitemap health check
Internal linking check
Crawl budget
Canonical tags
Javascript check
Hreflang tags
Redirect loops
Orphan pages
Underscore URLs
Structured data errors
Missing schema markup
404 errors
Insecure content
Core Web Vitals check
Missing meta titles
Duplicate titles
Duplicate page check
Missing H1s
Thin content check
...and more

No size fits all, but this is what the first 12 weeks look like

01 Month

SEO Risks
and Opportunities

We analyze your current performance to find quick wins and fix critical issues. The Technical SEO Audit will identify any obstacles to organic growth. The Content SEO Audit will pave the road to getting more SERP real estate and attracting relevant audiences. The Backlink Audit will show us toxic links and put an outreach strategy on the table.

02 Month

Turn Insights into
Actions

Roll up the sleeves and start implementing action items. We validate implementation results and monitor how your changes affect traffic and visibility. Link building kicks off to get your money pages boosted. Plus, we can build on the audit findings and map out a content strategy that will determine what sort of content we’ll be producing for long-lasting organic growth.

03 Month

Safeguard Against SERP Volatility

Your organic competitors never sleep, and SEO wins should be defended monthly. We track your website’s ongoing SEO health, hygiene, and competitive rankings. With SEO Health Monitoring, we suggest and prioritize recommendations and work with your devs on implementation.

FAQs

What is SEO reporting?

The SEO reporting tracks how your website is performing. This helps you pivot your SEO strategy and set it for growth. The report shows what works for you and what needs to be done further.

Which crucial SEO metrics to consistently monitor?

The Health Monitoring report tracks keyword rankings, visibility score, organic traffic, click-through rates, impressions, backlinks, etc. It gives you an overview of all critical errors.

How does your SEO agency handle analytics reporting?

We agree on how often you need to have the SEO report. We provide monthly and quarterly Health Monitoring services. We create a Looker Studio Dash for your site where you can look up all data in real-time. In our meetings, we show you a slide deck with SEO wins and opportunities.

What are the benefits of SEO reporting and monitoring?

The SEO reporting supports your organic efforts. You can see how your website grows over time, identify any SEO gaps, and stay ahead of your competitors. The reports also show how Google core algorithm updates affect your rankings and positions.